Over 20 years driving growth through strategic marketing initiatives, with a deep specialism in the life sciences and biotech industry, delivered across Europe, the US and Asia. I thrive on crafting and executing marketing strategies that align with business goals and generate high-intent leads.
My approach combines digital and traditional channels, ensuring each campaign resonates with a scientific buying committee and delivers measurable results. Complex scientific capability becomes a commercial proposition prospects can understand and articulate to the decision makers, not a capability list that reads like a conference abstract.
Engagements run one of two ways. As interim and fractional leadership, I sit in the marketing seat one to three days a week, or full-time if required. Audient takes ownership of the strategy, planning, budget, supplier management, delivery and reporting to senior leaders and the board. As a consulting brief, the work is scoped to a deliverable and an end date, whether that’s defining a brand, messaging and positioning, the strategic rebuild of core assets like a website, or standing up demand generation from scratch.
Typical shape: 2 days a week, 6–12 months
Typical shape: 3–6 months depending on requirements, full or part-time
Messaging written for scientific peers rather than the buying committee. The science is described accurately and sold badly.
Messaging and positioning that turns complex science into clear, compelling propositions that communicate value, differentiate your offer and support decision-making.
Marketing and business development report separately, and neither owns the commercial narrative.
One accountable marketing lead, aligning brand, marketing and business development against the same pipeline number.
Budget leaves through agencies and congresses with no tracking of leads or impact that the board can read.
Budget ownership, supplier management and ROI reporting in a format the board can challenge.
Audient bridges the gap between executive strategy and marketing execution, ensuring brand, marketing and business development work together to deliver sustainable growth and measurable ROI.
Some briefs need more hands than one marketing lead. These are the partners Audient works with directly, so design, build and delivery stay joined up with the strategy.
A people-led digital agency covering website design and build, brand, SEO and GEO, paid media, and AI and automation. When a brief calls for a website rebuild or a demand generation engine, Jolt builds and runs it.
jolt.digital
Rachel’s studio handles brand identity and graphic design, from brochures and literature to presentations and exhibition graphics, so technical offers look as credible as the science behind them.
revietalisedesign.com
